Not On The High Street (NOTHS) is an online marketplace home to over 5,000 small businesses - each one hand-selected by its team of in-house curators.

Old world NOTHS was about gifting, occasions, and had a narrow audience. The rebrand had to signal a move towards giving, moments, and a broader audience.

The vibe:
Friendly but mischievous.
Aspirational but real.
Positive but punchy.

Caveat:
Mockups and OOH have been used for illustrative purposes - showing how the brand might be used in those contexts.